However small your business may be, you always need to consider how you do your branding. Good branding elevates your business, builds customer loyalty and improve brand awareness. If people see genuineness in your products or services, they’ll likely value your brand over other brands. In brief, branding is as much important as the quality of your business. So, don’t miss this list of branding mockups that we have gathered for your next branding design projects.
Conceptual Design Samples
Whether you’re just starting out your business or have been in the market for so long, you always have to find ways to improve your brand. The reason why all brands add a logo on the products, packaging and on their business stationery is to spread awareness and recognition. In this set of branding mockups, you can showcase your stationery and packaging designs in a creative way.
Initial Concept Planning
A concept plan is a short overview of a new business venture. It can be used to expand on an initial business idea; guide more detailed planning and communicate essential information. The concept plan signals a commitment to a diligent planningeffort by organizing and documenting the intentions of the founders.
Drafts & Revisions
It’s often in the discussion of the brand names that the team gets the “ah-ha!” moment. Someone will share a new twist or insight that transforms a good name to a great one. Or one name sparks a train of thought that leads to other possibilities. That’s the purpose of this process, to help find and define the essence of the brand. Once in a while, a name will pop right out, but more often, one or two of the names begin to rise to the top and make more sense with each discussion. The “story” behind the brand will begin to emerge and the name will gain traction..
Once the logo is approved, we then forward all the files in various formats for use in printing, web design and signage. We’ll also specify the logo font type and the specific PMS colors for future reference. We then transfer over the domain name and provide all necessary information for immediate access. At this point you are good to go. You will have all the basics you need for a brilliant brand.
Whether you are launching a new business, product or service, or re-branding an existing one, clarity is the key factor for success. Clarity creates interest, grabs attention, and calls for action. Both your clients and employees will better understand and respond to your mission and purpose. Gaining that clarity requires insight and understanding into what truly drives your business. (And it’s not your products and services!) We call it “finding your pivot point.”
Once you know it, you can build your brand around it, create a following, command a premium. Then life becomes more enjoyable. People around you, customers, staff, vendors, begin to “get it.” When you are clear, everyone else gets clear, and you find yourself in a different space… no longer battling the competition, but leading your company in new and innovative directions. Once you identify the key stakeholders for your branding process and determine your project budget, it’s time to dive in.